农村电商助力农村特色产业高质量发展作用机制与路径研究
A Study on the Mechanism and Path of Rural E-Commerce to Help the High-Quality Development of Rural Characteristic Industries

特色产业作为农村经济发展的重要组成部分，不仅承载着乡村传统文化和生态资源，更是农民增收致富的关键路径。随着互联网技术的普及和农村基础设施的完善，农村电商迅速发展，为农村特色产业的高质量发展提供新的发展动力和路径。农村电商在农村特色产业发展中发挥着重要作用，能够扩展市场的影响力、催化产业的多样化发展、提升发展的内生动力、推动文化内涵的挖掘与发展。当前农村电商助力农村特色产业发展还面临着基础设施建设不充分、产业特色呈现不明确、信用体系建设不完善和信息数据共享不通畅等现实挑战。通过加强产地基础设施建设、农产品物流体系与农村电商信用体系建设、建立健全市场信息反馈及共享机制和特色品牌建设，并且加大专业技能培训的力度等策略，提升农村电商对农村特色产业发展的推动力。
As an important part of rural economic development, characteristic industry not only carries rural traditional culture and ecological resources, but also serves as a key path for farmers to increase income and get rich. With the popularization of Internet technology and the improvement of rural infrastructure, rural e-commerce has developed rapidly, providing new development impetus and path for the high-quality development of rural characteristic industries. Rural e-commerce plays an important role in the development of rural characteristic industries, which can expand the influence of the market, catalyze the diversified development of the industry, enhance the endogenous power of development, and promote the mining and development of cultural connotations. At present, rural e-commerce to help the development of rural characteristic industries is still facing realistic challenges such as inadequate infrastructure construction, unclear presentation of industrial characteristics, imperfect credit system construction and information data sharing. Through strengthening the construction of production infrastructure, agricultural product logistics system and rural e-commerce credit system, establishing and improving the market information feedback and sharing mechanism and characteristic brand construction, as well as increasing the intensity of professional skills training and other strategies, to enhance the rural e-commerce to the development of rural characteristic industries.