跨文化视域下内陆三线城市形象对外传播策略研究——以乌兰察布为例
Research on External Communication Strategies for the Image of Third-Tier Inland Cities in Cross-Cultural Perspective—Taking Ulanqab as an Example

在网络全球化的今天，各国交流往来密切，文化的交流与碰撞是常有的，全球各国以及全国各地也在寻求新的发展之路，文化传播的道路任重而道远，国内城市形象的传播与对外传播是其发展过程中的一个新突破口，而内陆三线小城市的发展状况需进一步完善，才能迸发出属于自己的光辉。本文以乌兰察布市为例，在跨文化传播视域下对其概况、对外传播现状以及城市传播中存在的问题进行调查与总结，认为其存在传播内容缺乏创新、传播渠道单一、工作人员积极性低等问题，对此，本文提出塑造城市形象，加大城市形象宣传力度、创新传播内容，加强国际文化交流合作、丰富传播形式，传播拓展对外传播渠道与平台这三条对策，以期乌兰察布市以及类似的内陆城市能够更好地发展。
In today’s network globalization, countries have close exchanges and cultural exchanges and collisions are common. Countries around the world and all parts of the country are also seeking new ways of development, and there is still a long way to go for cultural communication. The dissemination and external communication of domestic city image is a new breakthrough in its development process, while the development situation of inland third-tier small cities needs to be further improved to burst out their own brilliance. Taking Ulanqab City as an example, this paper investigates and summarizes its general situation, the current situation of external communication and existing problems in urban communication from the perspective of cross-cultural communication. It believes that there are problems such as a lack of innovation in communication content, single communication channels and low enthusiasm of staff. In this regard, this paper proposes to shape the city’s image, strengthen the publicity of urban image and innovate communication content. Strengthening international cultural exchanges and cooperation, enriching communication forms, and expanding external communication channels and platforms are three countermeasures, so as to better develop Ulanqab City and similar inland cities.