数字时代下中华文物传播的新机遇——以《逃出大英博物馆》为例
New Opportunities for the Dissemination of Chinese Cultural Relics in the Digital Age —Taking “Escape from the British Museum” as an Example

网络微短剧《逃出大英博物馆》讲述了化为人形的中华缠枝细胎玉壶从大英博物馆出逃，并在记者的协助下重返故土，为那些不能返乡的文物带回家书的故事。此片通过生动的故事表达和数字化传播手段重构了媒介记忆，使人们对海外文物归国等历史文化议题产生了强烈的共情反应。文章对该剧传播新策略和文化意义展开详细阐述，分析数字传播对于中华文物传播的新机遇，包括创新传播形式，借助多元叙事，引发共情传播等。以此为中华文物在全球的传播与发展提供有力的实践范例。
The network micro-drama “Escape from the British Museum” tells the story of the human-shaped Chinese winding small-sized jade pot escaping from the British Museum and returning to its homeland with the assistance of journalists to bring home letters for those cultural relics that cannot return home. This film reconstructs the media memory through vivid story expression and digital communication, and makes people have a strong empathy response to historical and cultural issues such as the return of overseas cultural relics. This paper elaborates on the new strategies and cultural significance of the spread of the play and analyzes the new opportunities of digital communication for the spread of Chinese cultural relics, including innovating the form of communication and triggering empathy communication with the help of multiple narratives. This provides a powerful practical example for the spread and development of Chinese cultural relics in the world.