As the treasures
of Chinese history and culture, Traditional Chinese motifs have attracted
extensive attention around the world. Over thousands of years of development,
these time-honoured traditional motifs have been used in many areas of modern
design, especially in Cultural and Creative product designs. These products are
endowed with rich connotations and cultural features by designers and inherit
Chinese traditional culture in their own unique way. Based on this, this paper
focuses on the overview of traditional Chinese motifs, artistic characteristics
and the significance of integration of traditional motifs with Cultural and
Creative products, and explores the application of Traditional Chinese motifs
in Cultural and Creative products.
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