日本文创产品设计发展与设计策略研究
Design Development and Design Strategies of Japanese Cultural and Creative Products

厘清近七十年日本文创产品设计的发展动态，期于增加读者对文化创意产品设计的认识。文章将日本文化创意产业的发展分为四个阶段，梳理每一阶段典型的文创产品设计案例，并对其进行特征分析与归纳，最后总结日本文创产品的设计策略。全面概述了日本文创产品设计发展的历史进程，日本的文化创意产品经历了从传统工艺到数字内容，从多元化到个性化的发展历程。随着用户需求的变化，文创产品将朝着可持续、符号化和个性化发展。
This study aims to elucidate the evolution of Japanese cultural and creative product design over the past seven decades to enhance readers’ comprehension of this field. The development of Japan’s cultural and creative industries is delineated across four distinct stages. Exemplary cases of cultural and creative product design within each stage are meticulously examined, with subsequent analysis and synthesis of their defining characteristics. Finally, summarize the design strategy of Japanese cultural and creative products. This paper provides a comprehensive overview of the historical progression of Japanese cultural and creative product design. The trajectory of Japanese cultural and creative products is traced from traditional craftsmanship to digital content, encompassing a shift from broad diversification to personalized, individualized. Moreover, we anticipate that future developments in cultural and creative products will be guided by heightened user demands, propelling the industry towards sustainability, symbolization and personalization.