基于情感化设计理论下的社区营造
Community Building Based on Emotional Design Theory

本文为探索情感化设计在社区营造中具体应用策略，立足情感化设计理论，采用文献研究法、案例调查法和学科交叉法，以良渚文化村社区为例，分析唐纳德情感三层次理论的本能水平、行为水平和反思水平设计在良渚文化村社区营造中的层次应用逻辑。得到良渚文化村社区营造经历的三阶段——“陌生人”共识：从本能设计层面实现居民情感体验；“半熟人”共生：从行为设计层面实现居民情感交融；“熟人”共治：从反思设计层面实现居民情感延续。总结出情感化设计在社区营造中具体应用策略——首先以形式设计传递社区文化价值，其次以交互设计满足居民需求促进社区人际交往，最后以人文设计激发社区情感共鸣，从而一步步拉近邻里关系，组建“熟人社会”自治的和谐健康社区。
This article aims to explore the specific application strategies of emotional design in community building. Based on the theory of emotional design, literature research, case study, and interdisciplinary methods are used to analyze the hierarchical application logic of Donald’s three-level emotional theory, including instinctive level, behavioral level, and reflective level, in the construction of Liangzhu Cultural Village community, taking the Liangzhu Cultural Village community as an example. The three stages of community building experience in Liangzhu Cultural Village—“stranger” consensus: achieving residents’ emotional experience from the level of instinctive design; symbiosis of “semi familiar people”: achieving emotional integration of residents from the perspective of behavioral design; co-governance of “acquaintances”: achieving the continuity of residents’ emotions from the perspective of reflective design. Summarizing the specific application strategies of emotional design in community building—first, convey the cultural val-ue of the community through formal design, secondly, promote interpersonal communication by meeting the needs of residents through interactive design, and finally, stimulate emotional resonance in the community through humanistic design, thereby gradually connecting neighbors and forming a harmonious and healthy community with “acquaintance society” autonomy.