中国神话电影如何破冰突围——以《封神第一部》为例
How Chinese Mythological Film Breaks the Ice and Breaks Out—Taking Creation of the Gods I as an Example

随着中国电影市场的不断扩大和人们对中国文化的关注度不断提高，神话故事题材电影从默片时代就开始进行创作，出现了一些具有艺术价值和受众基础的神话电影。近些年，该题材更是层出不穷，与以往相比观众并未买账，千篇一律的同类题材毫无创新或侧重点过于片面化的出现在公众视野，观众难免产生审美疲劳。本文将剖析中国神话电影的发展脉络，指出其当前存在的困境，继而以《封神第一部》为例，指出该电影成功的策略，最后探寻出中国神话电影破冰之路。
With the continuous expansion of China’s film market and people’s increasing attention to Chinese culture, mythological story theme films have been created since the silent film era, and some myth-ological films with artistic value and audience base have appeared. In recent years, the theme is endless, compared with the audience did not buy, the same kind of theme without innovation or fo-cus too one-sided in the public eye, the audience inevitably produce aesthetic fatigue. In this paper, we will analyse the development of Chinese mythological film, point out its current predicament, and then take “Feudal Part 1” as an example, point out the successful strategy of the film, and finally explore the ice-breaking road of Chinese mythological film.