The purpose of this paper is to explore the impact
of consumers’ perceived value on luxury brand consumption by discussing each
variable and the relationship between them through a comprehensive analysis of
the previous literature and collecting primary data through the use of
self-administered surveys, comprising of questions related to consumption,
value perception, personal attitudes and demographics in order to determine
whether the relationship between both variables is a positive or negative one.
The findings suggested that there is indeed a positive, although not
significant relationship between both variables, partially due to the study’s
limitations, which included a small sample size, ultimately making it difficult
to generalize results on the population.
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