%0 Journal Article
%T The Impact of Value Perception on Luxury Brand Consumption
%A Marwa Elgebali
%A Rawia Zaazou
%J Open Journal of Business and Management
%P 2288-2309
%@ 2329-3292
%D 2023
%I Scientific Research Publishing
%R 10.4236/ojbm.2023.115126
%X <span style=\"font-size:10.0pt;font-family:&quot;\">The purpose of this paper is to explore the impact
of consumers¡¯ perceived value on luxury brand consumption by discussing each
variable and the relationship between them through a comprehensive analysis of
the previous literature and collecting primary data through the use of
self-administered surveys, comprising of questions related to consumption,
value perception, personal attitudes and demographics in order to determine
whether the relationship between both variables is a positive or negative one.
The findings suggested that there is indeed a positive, although not
significant relationship between both variables, partially due to the study¡¯s
limitations, which included a small sample size, ultimately making it difficult
to generalize results on the population.</span>
%K Luxury Brand
%K Perceived Value
%K Customer Behavior
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=127738