Analysis and Strategic Path of Self-Directed Learning Ability of “Generation Z” Broadcasting and Hosting Students

With the continuous development of the media industry, the emergence of intelligent anchors has brought opportunities and challenges to the education of broadcasting and hosting. The main purpose of media education is to cultivate media majors with humanistic feelings, international vision and professional competences under the circumstances where both opportunities and challenges are around us at the same time, it is the most essential goal of education reform in this major to prepare media majors for lifelong learning, help them develop good lifelong learning habits, and assist them？to adapt to the development and changes of the industry. This paper intends to research the self-directed learning ability of “Generation Z”？broadcasting students in order to improve their learning quality and autonomous learning ability, and provide theoretical reference for teaching of broadcasting？and hosting.