共享租衣模式下年轻群体的消费行为及影响因素研究
The Consumption Behavior of Young Groups under the Shared-Rental Clothing Model

为探究共享租衣模式下的消费行为，以年轻群体为研究对象，通过线上问卷调查的方式，对各线城市的消费群体进行调研分析。调研内容主要包括：服装月消费、购衣频率、租衣意愿、租衣类型、租衣重视要素、顾虑要素等。使用SPSS软件对数据进行描述性统计、聚类、相关、交叉分析，得出现今在共享租衣模式下年轻群体的消费行为，并对共享租衣提出建议。
In order to explore the consumption behavior under the shared rental model, the consumer groups in various tier cities were investigated and analyzed through online questionnaire surveys. The survey mainly includes: monthly clothing consumption, purchase frequency, willingness to rent, type of rental clothing, factors of importance and concern of renting. SPSS software is used to de-scriptively statistical, clustering, correlation and cross-analysis of the data, and the consumption behavior of young people in the current shared rental mode is obtained, and suggestions are made for the shared rental clothing.