%0 Journal Article
%T 共享租衣模式下年轻群体的消费行为及影响因素研究<br>The Consumption Behavior of Young Groups under the Shared-Rental Clothing Model
%A 吴洁
%A 徐增波
%J Advances in Applied Mathematics
%P 8970-8981
%@ 2324-8009
%D 2022
%I Hans Publishing
%R 10.12677/AAM.2022.1112946
%X 为探究共享租衣模式下的消费行为，以年轻群体为研究对象，通过线上问卷调查的方式，对各线城市的消费群体进行调研分析。调研内容主要包括：服装月消费、购衣频率、租衣意愿、租衣类型、租衣重视要素、顾虑要素等。使用SPSS软件对数据进行描述性统计、聚类、相关、交叉分析，得出现今在共享租衣模式下年轻群体的消费行为，并对共享租衣提出建议。<br />
In order to explore the consumption behavior under the shared rental model, the consumer groups in various tier cities were investigated and analyzed through online questionnaire surveys. The survey mainly includes: monthly clothing consumption, purchase frequency, willingness to rent, type of rental clothing, factors of importance and concern of renting. SPSS software is used to de-scriptively statistical, clustering, correlation and cross-analysis of the data, and the consumption behavior of young people in the current shared rental mode is obtained, and suggestions are made for the shared rental clothing.
%K 消费行为，年轻群体，共享租衣<br>Consumption Behavior
%K Young Groups
%K Shared-Rental Clothing
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=59564