In today’s era of consumption upgrading, tourism has become an essential
leisure and entertainment activity for the majority of consumers, which has
become an important driving force for the booming tourism industry. Tourist
satisfaction is crucial to the sustainable operation of tourist attractions.
This paper focuses on the theme park customer satisfaction, constructs a
conceptual model of theme park customer satisfaction based on the ECSI model,
and proposes hypotheses. Shanghai Disneyland is chosen as the object of
empirical research, and data are collected through questionnaires, processed
and model tested using software to verify the interrelationships between model
variables and analyze the findings. Finally, some suggestions are provided for
the sustainable operation of the theme park in response to the results of the
empirical study.
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