ESPACIALIZA？？O DA OFERTA TURíSTICA EM S？O PAULO

Taking that there has been little discussion of tourism from the perspective of urban space and cultural heritage in Brazilian towns, this paper aims to analyze the distribution of the elements that make up a tourism offer, especially in the city of S？o Paulo focusing on events/exhibitions, commerce and the characteristics of the city’s leisure attractions related to this heritage. In an attempt for a greater level of understanding of the city's tourism and the dissemination strategies used for its promotion, here is analized as the importance of equipment distribution and tourist supply connectivity for an insight of the city's tourism process. Based on theories of space organization, this work indicates propositions for the analysis of urban tourism practice focusing on theoretical indications of geographical basis.