Currently, in the context of rural revitalization in China, a large number of villages
are starting to develop tourism. However, different models of tourism
development in poor mountainous areas have completely different and inequitable impacts on the development of local
communities and local enterprises. In
this paper, by comparing the tourism development models of two townships in
Wulong District, Chongqing—Fairy mountain Town and Zhao’s Town, we find that the
government-controlled tourism development model causes more inequities, while
the community-led development model is more equitable, albeit less efficient.
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