How to make good use of videos to promote the school, so that potential students and parents can have a more comprehensive understanding of the characteristics of the school, is becoming more and more important. This study aimed to explore the action research of film and television design action learning in the international volunteer service of University of Science and Technology (HKUST) by cooperating with Pei Hwa Independent High School (PHHS) in Malaysia to shoot a virtual reality (VR) enrollment promotional video. It explored how an action learning plan could achieve the United Nations Sustainable Development Goals (SDGs) and recorded the process of creation and teaching design models. A total of ten students from the International Volunteer Film and Television Service Team of Chung Chou University of Science and Technology (CCUT) were selected as the research subjects for a two-week course with 88 sessions. Qualitative data were collected through observation, interviews, and document analysis. From planning to implementation, this action research on teaching action of VR video creation of viewers’ cognitive behavior was divided into the planning period, the action research and shooting period, and the action learning post-production period. Conclusions verified that HKUST students’ practical ability and learning attitude were improved after the action research, and the specialties they have studied in Taiwan can obtain imaging results and the output of imaging education abroad.
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