I Wish I Were! Anatomy of A Fomsumer

Fomsumer, which is the concept that combines or mixes “fomo” and “consumer” together, contains the characteristics of today’s consumers of social media within itself. FOMO, which is the abbreviation for “fear of missing out”, is not only related to social media but also closely related to marketing and consumer behavior. This study aims to draw a general framework for fomsumer behavior based on a conceptual approach towards the concept of fomsumer. The result of the present study underlines what kind of differences fomsumers may display compared to traditional consumers before, during and after decision-making process. Marketing experts, who analyze fomsumers well, will be able to develop strategies on the consumers of social media better