%0 Journal Article
%T I Wish I Were! Anatomy of A Fomsumer
%A Gamze £¿PEK
%A Mehpare TOKAY ARGAN
%A Metin ARGAN
%J -
%D 2018
%X Fomsumer, which is the concept that combines or mixes ¡°fomo¡± and ¡°consumer¡± together, contains the characteristics of today¡¯s consumers of social media within itself. FOMO, which is the abbreviation for ¡°fear of missing out¡±, is not only related to social media but also closely related to marketing and consumer behavior. This study aims to draw a general framework for fomsumer behavior based on a conceptual approach towards the concept of fomsumer. The result of the present study underlines what kind of differences fomsumers may display compared to traditional consumers before, during and after decision-making process. Marketing experts, who analyze fomsumers well, will be able to develop strategies on the consumers of social media better
%K Geli£¿meleri ka£¿£¿rma korkusu
%K FOMO
%K Fomo t¨¹ketici
%K T¨¹ketici davran£¿£¿£¿
%K Fomo temelli t¨¹ketici davran£¿£¿£¿
%U http://dergipark.org.tr/iuyd/issue/37403/407055