How to build a local brand through

Sa？etak In this paper, it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation. The operational hypothesis is to present the building of a local community brand through the created model which consists of four components of local community sustainability: spatial – ecological sustainability, economic - social sustainability, humanistic – cultural sustainability and political – institutionalized sustainability (in the text: SEESHCPI model). The SEESHCPI model is also used in building and creation of the brand of the municipality of Sveti Kri？ Za？retje. Even though the brand has to be the starting point for a sustainable tourist development of the place this is not its main purpose