%0 Journal Article %T How to build a local brand through %A Hajda£¿ Don£¿i£¿ %A Sini£¿a %A £¿urek %A Nikola %J - %D 2017 %X Sa£¿etak In this paper, it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation. The operational hypothesis is to present the building of a local community brand through the created model which consists of four components of local community sustainability: spatial ¨C ecological sustainability, economic - social sustainability, humanistic ¨C cultural sustainability and political ¨C institutionalized sustainability (in the text: SEESHCPI model). The SEESHCPI model is also used in building and creation of the brand of the municipality of Sveti Kri£¿ Za£¿retje. Even though the brand has to be the starting point for a sustainable tourist development of the place this is not its main purpose %K local brand %K identity %K territorial capital %K sustainability %K tourism %U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=279178