短视频平台企业知识产权保护体系研究
Research on Intellectual Property Protection System of Short Video Platform Enterprises

随着移动互联网时代的到来，短视频凭借其多元化、简单化等优势受到越来越多用户的关注，这种新的表达形式催生了各种自媒体平台和短视频平台的出现。本文以短视频平台企业知识产权保护为切入点，系统调研了政府公告、行业报告和企业数据，剖析短视频平台企业知识产权保护存在的保护意识薄弱、维权困难、企业间不正当竞争、缺乏专业人才等问题，从战略与支撑体系、平台运营和内容管理三个维度构建了短视频平台企业知识产权保护体系。
With the advent of the era of mobile Internet, short video has attracted more and more users’ at-tention due to its advantages of diversification and simplification. This new form of expression has spawned various we-media platforms and short video platforms. Based on short video platform en-terprise intellectual property rights protection as the breakthrough point, the paper systema-tacially researches the government announcement, industry reports and enterprise data, analyzes the problems in short video platform enterprises, such as, weak protection consciousness on the protection of intellectual property rights, difficulty to protect their rights and unfair competition between enterprises, the lack of professional talents, and so on, and builds the short video platform enterprise intellectual property rights protection system from three dimensions of a strategic and supporting system, platform operation and content management.