新生代消费者网络购物的满意度研究
The New Generation of Consumers Online Shopping Satisfaction Research

随着互联网的日益盛行，网上商店遍地开花，网上购物正潜移默化地影响我们的生活方式，融入到新生代生活的点点滴滴。为了更好地了解新生代消费者对网购的多样化需求与对网购的相关评价，展开了此次调查。文章在研究了新生代购物行为和新生代网购满意度后，得出了新生代对网购的总体态度，也发现了质量、信誉、服务和购物环境等问题，并给出了相应建议。
With the growing popularity of Internet, online shops springing up, online shopping is changing our way of life, quietly into our new generation, the dribs and drabs of life. In order to better un-derstand the new generation of consumer demand for the diversification of online shopping and the relevant evaluation of online shopping, we launched the investigation. After studying the new generation’s shopping behavior and their online shopping satisfaction, we concluded the Cenozoic general attitude towards online shopping. We also found the problems such as quality, reputation, service and shopping environment. So we gave the corresponding suggestions.