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-  2019 

Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education

DOI: 10.1177/1098048219842341

Keywords: Business education,marketing,interdisciplinary,curriculum,journalism and mass communication education

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Abstract:

This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers

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