%0 Journal Article
%T Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education
%A Jorge Villegas
%J Journal of Advertising Education
%@ 2516-1873
%D 2019
%R 10.1177/1098048219842341
%X This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers
%K Business education
%K marketing
%K interdisciplinary
%K curriculum
%K journalism and mass communication education
%U https://journals.sagepub.com/doi/full/10.1177/1098048219842341