%0 Journal Article %T Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education %A Jorge Villegas %J Journal of Advertising Education %@ 2516-1873 %D 2019 %R 10.1177/1098048219842341 %X This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers %K Business education %K marketing %K interdisciplinary %K curriculum %K journalism and mass communication education %U https://journals.sagepub.com/doi/full/10.1177/1098048219842341