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-  2019 

Advertising in Communications: Home Is Where the Scholars Live

DOI: 10.1177/1098048219842382

Keywords: Advertising education,advertising programs,marketing,marketing education,advertising scholarship

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Abstract:

The question asked: “Where should advertising be taught? In colleges of communications or colleges of business?” The answer becomes obvious when you realize the question is greater than the teaching of a course. To be on a college campus requires that it be assessed by more than the schedules for a course with the advertising title

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