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- 2019
Reinventing Nollywood: The impact of online funding and distribution on Nigerian cinemaKeywords: Crowdfunding,crowdsourcing,digital cinema,digital distribution,digital film-making,digital media,new media,Nigerian cinema,Nollywood,online distribution Abstract: The Nigerian film industry, often referred to as Nollywood, is currently experiencing significant transformations in its mode of production and distribution. These far-reaching transformations are driven by tech-savvy Nigerian film-makers who are willing to consider innovative models in the film-making practice – from crowdfunding to content distribution via online platforms – in their effort to become relevant in the changing digital global marketplace. Drawing on pertinent case studies and in-depth interviews with stakeholders in the Nigerian film industry, this article suggests that advances in digital technologies, such as the Internet and digital media, are creating new ways for new-generation film-makers in Nigeria to fund and circulate their creative work to a vast global audience
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