YouTube？: An ally or an enemy in the promotion of living donor kidney transplantation?

The aim of the study is to evaluate the availability and accuracy of the existing Italian-language medical information about living donor kidney transplantation on YouTube？. For each video, several data were collected, and each video was classified as “useful,” “moderately useful” and “not useful.” Globally, the search resulted in 306 videos: 260 were excluded and 46 included in the analysis. The main message conveyed by the video was positive in 28 cases (60.9%), neutral in 16 (34.8%) and negative in 2 (4.4%). The mean amount of visualizations was 3103.5 (range: 17–90,133) and the mean amount of “likes” 2.7 (range: 0–28). Seven videos (15.2%) were classified as “useful,” 21 (45.7%) as “moderately useful” and 18 (39.1%) as “not useful.” This study showed that a very few videos in Italian about living donor kidney transplantation are available on YouTube, with only 15 percent of them containing useful information for the general population