%0 Journal Article %T YouTube£¿: An ally or an enemy in the promotion of living donor kidney transplantation? %A Antonio Amoroso %A Fabrizio Bert %A Gitana Scozzari %A Maria Rosaria Gualano %A Marta Alesina %A Roberta Siliquini %J Health Informatics Journal %@ 1741-2811 %D 2018 %R 10.1177/1460458216654514 %X The aim of the study is to evaluate the availability and accuracy of the existing Italian-language medical information about living donor kidney transplantation on YouTube£¿. For each video, several data were collected, and each video was classified as ¡°useful,¡± ¡°moderately useful¡± and ¡°not useful.¡± Globally, the search resulted in 306 videos: 260 were excluded and 46 included in the analysis. The main message conveyed by the video was positive in 28 cases (60.9%), neutral in 16 (34.8%) and negative in 2 (4.4%). The mean amount of visualizations was 3103.5 (range: 17¨C90,133) and the mean amount of ¡°likes¡± 2.7 (range: 0¨C28). Seven videos (15.2%) were classified as ¡°useful,¡± 21 (45.7%) as ¡°moderately useful¡± and 18 (39.1%) as ¡°not useful.¡± This study showed that a very few videos in Italian about living donor kidney transplantation are available on YouTube, with only 15 percent of them containing useful information for the general population %K e-health %K health information on the Web %K health promotion %K living donor kidney transplantation %K YouTube£¿ %U https://journals.sagepub.com/doi/full/10.1177/1460458216654514