Hotel saturation and its impact upon destination marketing

The following research addresses the growing concern that the historic tourism city of Charleston, South Carolina, may be reaching a tourism saturation point, with the city considering the implementation of a moratorium on hotel development. This research, employing a qualitative approach, solicited and analyzed the viewpoints of a panel of hotel industry leaders from across the city to determine their views regarding the potential governmental intervention, seeking to answer the question ‘how will we know when “enough is enough?” ‘The hoteliers’ views are of significant importance to those managing, marketing, and governing Charleston, or any other destination concerned they may be reaching saturation