%0 Journal Article
%T Hotel saturation and its impact upon destination marketing
%A Sara L Romo
%A Stephen W Litvin
%J Journal of Vacation Marketing
%@ 1479-1870
%D 2019
%R 10.1177/1356766718763703
%X The following research addresses the growing concern that the historic tourism city of Charleston, South Carolina, may be reaching a tourism saturation point, with the city considering the implementation of a moratorium on hotel development. This research, employing a qualitative approach, solicited and analyzed the viewpoints of a panel of hotel industry leaders from across the city to determine their views regarding the potential governmental intervention, seeking to answer the question ¡®how will we know when ¡°enough is enough?¡± ¡®The hoteliers¡¯ views are of significant importance to those managing, marketing, and governing Charleston, or any other destination concerned they may be reaching saturation
%K Destination maturation
%K free market
%K government intervention
%K hotel development
%K saturation
%U https://journals.sagepub.com/doi/full/10.1177/1356766718763703