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面对疫情危机,浅谈酒店危机经营策略
Facing the Crisis of Epidemic Situation, the Strategy of Hotel Crisis Management

DOI: 10.12677/SSEM.2020.93017, PP. 122-125

Keywords: 酒店,疫情,经营策略
Hotel
, Epidemic Situation, Business Strategy

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Abstract:

针对新冠肺炎疫情,酒店经营危机,提出对策建议:持续对酒店收入预算和预测进行密切关注及科学调整;维护好疫情期间的渠道推广与销售工作;冰期和恢复期都应该关注丰富客源结构和收入流, 拓展经营思路,提升抗风险能。
Aiming at the novel coronavirus pneumonia and hotel management crisis, countermeasures and suggestions were put forward: keeping close attention to and scientific adjustment on the budget and forecast of hotel revenue; maintaining the channel promotion and sales work during the epi-demic period; and paying attention to the rich tourist source structure and income flow during the ice age and recovery period to expand business ideas and enhance anti risk ability.

References

[1]  环球旅讯. 疫情对酒旅业初步影响: 内地酒店入住率下滑71%, ADR上涨10%[EB/OL].
http://wap.traveldaily.cn/article/135472?from=singlemessage, 2020-02-05.
[2]  刘典严. 运用标杆学习改善企业绩效[J]. 管理杂志, 2003(3): 28-31.

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