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Adoption of Internet Banking Services by Corporate Customers for Forex Transactions Based on the TRA Model

DOI: 10.4236/ojbm.2020.81020, PP. 329-345

Keywords: Internet Banking Services, Theory of Reasoned Action, Corporate Custom-ers

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Abstract:

The digital banking system provides numerous advantages to customers, however, there is still a lack of trust among some corporate customers. Absence of face-to-face interaction makes it very impersonal. Thus, customers are more comfortable dealing with people in a physical bank setting that provides personalized services as opposed to mechanical interaction. Many customers still do not trust the online mode of service especially for money related transactions. Users who are not familiar with internet banking feel very uncomfortable as they have doubts regarding the accuracy of the transactions done online. The study looked to identify the factors inhibiting the corporate customers of FNB Industrial Branch from adopting internet banking technologies. The data was collected through closed ended questionnaires that were administered face-to-face within FNB Industrial Branch. The study focused on corporate customers and was administered to 132 respondents which represented an 88% response rate. The data labelling and cleaning were done using SPSS. Cronbach’s Alpha was used for measuring the total consistency between all items of the instrument and internal consistency among items for each dimension. After reliability analysis, it was established that the key factors influencing internet banking were: performance expectancy, control factors, social influence and behavioural intention. A simple regression analysis was conducted to test the research hypotheses following

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