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Reflexive Paper to Identify Cultural Traits in a Local Hotel in Jordan Using a Qualitative Approach

DOI: 10.4236/ojbm.2020.81018, PP. 302-313

Keywords: Qualitative, Case Study, Open-Ended Interview, Culture Change, Reflection

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Abstract:

In qualitative research methods, a case study approach is the method that is commonly viewed in achieving the aims of exploring the management of cultural-change through management programs: It is the change in the culture of the work environment through the management and training programs in order to enhance a hotel’s performance. In addition to that, the case study approach “provides the tools to study complex phenomena within their contexts” [1]. That is the purpose of this research; it is to examine a complex phenomenon within its context. In this study, the researcher interviewed a general manager in a local hotel in Jordan. The main themes were extrapolated and analysed through thematic analysis technique. A reflective comment followed the analysis.

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