|
|
- 2017
装备制造企业服务化转型的路径模式
|
Abstract:
《中国制造2025》确立了智能制造和服务型制造是中国制造业的发展方向，装备制造业如何实现智能化和服务化尚无明确的路径与模式。基于资源基础理论，结合陕汽集团开发基于“互联网+”的智能化产品服务系统案例，揭示出制造企业在服务转型过程中的运营模式要在组织结构、企业文化、人力资源、内部流程等方面做出调整；同时在商业模式的九个要素方面进行创新，和客户建立长期的合作关系，为客户提供产品全生命周期的服务，从而为客户创造更多的价值，实现企业和客户共赢。
Chinese Manufacturing 2025 proposes that intelligent and service-oriented manufacturing are the main opportunity of Chinese manufacturing industry. However, the implementation strategy of intelligent and service-oriented manufacturing equipment manufacturing has not been well answered. Based on resource based theory and case study, we explored the "Internet+" based implementation paradigm of intelligent and service-oriented manufacturing in Shaanxi Automobile Company. This study found that in the process of service transformation, the enterprise′s running model should make adjustments in its organizational structure, corporate culture, human resources and internal processes. At the same time, innovation in business model should be encouraged from the aspects of 9 key factors, and compared with the traditional business model, service-oriented manufacturing pay more attention to customers and establish long-term cooperative relationship, more inclined to provide customers with product life cycle service, so as to create more value for customers and obtain a win-win for stakeholders
| [1] | ［5］WISE R, BAUMGARTNER P. Go downstream:The new profit imperative in manufacturing ［J］. Harvard Business Review,1999,77(5):133-141. |
| [2] | ［2］JACOB F, ULAGA W. The transition from product to service in business markets:an agenda for academic inquiry ［J］. Industrial Marketing Management, 2008, 37(3):247-253. |
| [3] | ［13］YIN R K. Case study research:Design and methods (applied social research methods) ［M］. California:Sage Publications, 2008:240. |
| [4] | ［14］SIGGELKOW N. Persuasion with case studies ［J］. Academy of Management Journal, 2007, 50(1):20-24. |
| [5] | ［15］EISENHARDT K M. Building theories from case study research ［J］. Academy of management review, 1989, 14(4):532-550. |
| [6] | ［16］GEBAUER H, EDVARDSSON B, GUSTAFSSON A, et al. Match or mismatch:strategy-structure configurations in the service business of manufacturing companies ［J］. Journal of Service Research, 2010, 13(2):198-215. |
| [7] | ［17］OLIVA R, KALLENBERG R. Managing the transition from products to services ［J］. International Journal of Service Industry Management, 2003, 14(2):160-172. |
| [8] | ［18］亚历山大？奥斯特瓦德, 伊夫？皮尼厄.商业模式新生代［M］.王帅,毛新宇,严威，译. 北京:机械工业出版社, 2012:126. |
| [9] | ［1］舒凯.服务化:中国制造业升级新路径［J］. 服务外包,2016(11):14-17. |
| [10] | ［3］VANDERMERWE S, RADA J. Servitization of business:adding Adding value by adding services ［J］. European Management Journal, 1988, 6(4):314-324. |
| [11] | ［4］蔺雷,吴贵生. 我国制造企业“服务增强”的实证研究及政策建议［J］. 技术经济,2009(2):47-56. |
| [12] | ［6］MATHIEU V. Product services:from a service supporting the product to a service supporting the client ［J］. Journal of Business & Industrial Marketing, 2001, 16(1):39-61. |
| [13] | ［7］孙林岩，李刚，江志斌，等. 21世纪的先进制造模式――服务型制造［J］. 中国机械工程,2007(19):2307-2312. |
| [14] | ［8］BARNEY J. Firm resources and sustained competitive advantage ［J］. Journal of Management. 1991,17(1):99-120. |
| [15] | ［9］BASCAVUSOGLU-MOREAU E, TETHER B. Servitization, survival and productivity［R］. DRUID Conference, Copenhagen Business School. 2010:134-152. |
| [16] | ［10］TEECE D J. Towards an economic theory of the multiproduct firm ［J］. Journal of Economic Behavior & Organization, 1982, 3(1):39-63. |
| [17] | ［11］COLEN P J, LAMBRECHT M R. Product service systems:exploring Exploring operational practices ［J］. The Service Industries Journal, 2013, 33(5):501-515. |
| [18] | ［12］CHESBROUGH H. Bringing open innovation to services ［J］. MIT Sloan Management Review, 2011, 52(2):85-90. |
