性价比角度的在线定制分类研究—基于感知价值的影响机理
A Research of Online Customization Classification from the View of Price-Quality—Based on the Mechanism of Perceived Customization

DOI: 10.12677/BGlo.2017.51001, PP. 1-4

Keywords: 在线定制，感知价值
Online Customization, Perceived Value

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Abstract:

基于以往感知价值研究，结合在线定制具体情形，提出一种从性价比角度的在线定制分类方法。
Based on previous research of perceived value, combined with the concrete scene of online cus-tomization, a classification for online customization is suggested from the view of price-quality.

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