Responsible Research and Innovation for the Media Facebook: Community Involvement in the Study on Agrobiodiversity

This presented research has been developed in Curitiba, Brazil at Pontificia Universidade Catolica do Parana—PUCPR and has organized exhibition by the research group Pedagogical Practice on Teaching and Learning with Educational Technologies—PRAPETEC. This group has partnership with Engage Project that implements practices of Responsible Research and Innovation (RRI), equipping the next generation to participate in scientific issues to change how science is taught. In this context, the question to this investigation was as follows: how to explore the issues related to agricultural biodiversity, specifically to GM products in order to promote RRI? The subject of this study was to promote RRI practice on agricultural biodiversity, emphasis on GM products, in order to disseminate questions directed to this issue, through Facebook social network. This practice has national and international repercussions, with a range of diverse audience participation, involving teachers, students and in general the community from Brazil and other countries. The results show that there is still much to learn about GM products, particularly regards on the identification of these foods, which are genetically modified.