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产品规划中顾客需求分析的集成方法

, PP. 1213-1218

Keywords: 机械设计,质量功能展开,顾客需求,粗糙集,决策实验和评价实验,Kano模型

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Abstract:

为了有效地评估产品规划中的顾客需求,提出了基于粗糙集、决策试验和评价实验(DEMATEL)和改进Kano模型的集成分析方法,以合理地确定顾客需求最终重要度。利用粗糙集理论的属性重要度原理,可以确定最简约集各顾客需求的基本重要度。考虑到顾客需求自相关关系的影响,引入DEMATEL方法,以修正顾客需求基本重要度。应用基于竞争性分析Kano模型,建立重要度调整函数,使顾客需求类别、竞争性分析与重要度计算相结合,通过规范化处理得到顾客需求最终重要度。以某农用拖拉机新产品的开发为实例,验证了集成方法的有效性和可行性。

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