The aim of this study is to reframe the eco-social enterprise from different types of societal innovations in the human society. This paper argues and analyzes for the following statements. First, a three-layer cake with icing model of total productive system of an industrial society is introduced. Second, this research introduces the challenge-creative response model of economic evolution and the societal innovation in different categories of society. Third, a three-tiered conceptual framework from an ordonomic perspective is presented. Fourth, the vantage point of the three-tiered ordonomic perspective and the societal innovations in different categories of society are formed into the ordonomic-societal innovations matrix in response to the game rule in human society. Fifth, this research delves into the cases of two eco-social enterprises: Neumarkter Lammsbraeu, a bio-pioneer in the production of organic beer, and Local Food Links and Wessex Reinvestment Trust, a local food community to illustrate the essence of ordonomic-societal innovations matrix from the viewpoints of economic growth paradigms. All in all, the article ends with a short summary and some concluding remarks.
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