%0 Journal Article %T Eco-Social Enterprise¡¯s Innovation in the Human Society %A Chin-Ken Lin %A Ariana Chang %A Jer-San Hu %J American Journal of Industrial and Business Management %P 839-850 %@ 2164-5175 %D 2015 %I Scientific Research Publishing %R 10.4236/ajibm.2015.512081 %X The aim of this study is to reframe the eco-social enterprise from different types of societal innovations in the human society. This paper argues and analyzes for the following statements. First, a three-layer cake with icing model of total productive system of an industrial society is introduced. Second, this research introduces the challenge-creative response model of economic evolution and the societal innovation in different categories of society. Third, a three-tiered conceptual framework from an ordonomic perspective is presented. Fourth, the vantage point of the three-tiered ordonomic perspective and the societal innovations in different categories of society are formed into the ordonomic-societal innovations matrix in response to the game rule in human society. Fifth, this research delves into the cases of two eco-social enterprises: Neumarkter Lammsbraeu, a bio-pioneer in the production of organic beer, and Local Food Links and Wessex Reinvestment Trust, a local food community to illustrate the essence of ordonomic-societal innovations matrix from the viewpoints of economic growth paradigms. All in all, the article ends with a short summary and some concluding remarks. %K Eco-Social Enterprise %K Societal Innovations %K Ordonomic Perspective %K Ordonomic-Societal Innovations Matrix %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=62273