The purpose of this paper is to introduce a dual-mode of trade-consumer show, which is a new mode that was applied in Guangzhou & Taiwan Products Expo广州台湾产品博览会 (GTPE). The paper puts forward the definition and illustrates features of this dual-mode, and analyzes the merits, risks as well as countermeasures through the case of GTPE. Study findings indicate the dual-mode of trade-consumer show may trigger the innovations in exhibition theme planning.
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