%0 Journal Article
%T On Dual-Mode of Trade-Consumer Show: A Case Study of GTPE
%A Xiao Xuan
%A Wu Jianhua
%J Chinese Studies
%P 132-135
%@ 2168-541X
%D 2014
%I Scientific Research Publishing
%R 10.4236/chnstd.2014.34018
%X The purpose of this paper is to introduce a dual-mode of trade-consumer show, which is a new mode that was applied in Guangzhou & Taiwan Products Expo广州台湾产品博览会 (GTPE). The paper puts forward the definition and illustrates features of this dual-mode, and analyzes the merits, risks as well as countermeasures through the case of GTPE. Study findings indicate the dual-mode of trade-consumer show may trigger the innovations in exhibition theme planning.
%K Dual-Mode of Trade-Consumer Show
%K Mode Innovation
%K Guangzhou &amp
%K Taiwan Products Expo
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=51511