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The Mechanism of “Big Data” Impact on Consumer Behavior

DOI: 10.4236/ajibm.2014.41008, PP. 45-50

Keywords: C2C E-Commerce, Big Data, Consumer Behavior

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Abstract:

The growth of the network data is beyond the processing capacity of the existing IT infrastructure. At the same time, big data is also a major influence on consumers behavior. C2C e-commerce consumption pattern is experiencing a vigorous development time of the electronic commerce in China. Because of its low threshold of setting up a shop which is occupying less money, low operating costs and obvious price advantages, low-income groups are welcome to this pattern. In case, this article analyzed the influence from five aspects: consumer behavior in security system, information search, recommendation system, credit system, virtual experience.

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