%0 Journal Article
%T The Mechanism of ¡°Big Data¡± Impact on Consumer Behavior
%A Zilong Fang
%A Pengju Li
%J American Journal of Industrial and Business Management
%P 45-50
%@ 2164-5175
%D 2014
%I Scientific Research Publishing
%R 10.4236/ajibm.2014.41008
%X <p class=\"MsoNormal\" style=\"text-align:justify;\">
	<span style=\"font-family:Verdana;\" lang=\"EN-GB\">The growth of the network data is beyond the processing capacity of the
existing IT infrastructure. At the same time, </span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">¡°</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">big data</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">¡±</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\"> is also a major influence on consumer</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">¡¯</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">s behavior. C2C e-commerce consumption pattern
is experiencing a vigorous development time of the electronic commerce in
China. Because of its low threshold of setting up </span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">a </span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">shop which is occupying
less money, low operating costs and obvious</span><span lang=\"EN-GB\"> </span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">price advantage</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">s</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">,
low-income groups are welcome to this pattern. In case, this article analyzed
the influence from five aspects</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">:</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\"> consumer behavior in security system,
information search, recommendation system, credit system, virtual experience</span><span style=\"font-family:Verdana;\" lang=\"EN-GB\">.</span><span lang=\"EN-GB\"> </span><span lang=\"EN-US\"><o:p></o:p></span> 
</p>
<p class=\"MsoNormal\" style=\"text-align:justify;\">
	<span style=\"font-family:Verdana;\" lang=\"EN-US\"> </span> 
</p>
%K C2C E-Commerce
%K Big Data
%K Consumer Behavior
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=42318