Investigating the Role of Sport Media in Developing Championship Sport

The purpose of this research was to investigate the role of sport media in developing championship sport. It was applied, descriptive - comparative research. Population composed of media experts, sport experts, and national athletes. There were 150 people as sample selected by convenience sampling. It was a researcher -made questionnaire. University professors confirmed the validity and reliability was desirable (Cronbach α = 0.88). Individual characteristics, normality of data distribution, and significance of hypotheses were measured by descriptive statistics, Kolmogorov-Smirnov test, and Wilcoxon test respectively. Results showed that there was a significant difference between real condition and ideal condition of sport media role to develop components of championship sport (p _0.05). Values were Z = – 8.645 for media experts, Z = – 8.664 for sport experts, and Z = – 8.652 for athletes. It seems that main reason of difference between real condition and ideal condition based on participants’ attitudes is not to have comprehensive sport media programs or suitable knowledge of media experts about different dimensions of championship sport.