%0 Journal Article %T Investigating the Role of Sport Media in Developing Championship Sport %A Mehdi Moradi %A Habib Honari %A Salah Naghshbandi %J Choregia %D 2012 %I Greek Center for Sport Science Research %X The purpose of this research was to investigate the role of sport media in developing championship sport. It was applied, descriptive - comparative research. Population composed of media experts, sport experts, and national athletes. There were 150 people as sample selected by convenience sampling. It was a researcher -made questionnaire. University professors confirmed the validity and reliability was desirable (Cronbach ¦Á = 0.88). Individual characteristics, normality of data distribution, and significance of hypotheses were measured by descriptive statistics, Kolmogorov-Smirnov test, and Wilcoxon test respectively. Results showed that there was a significant difference between real condition and ideal condition of sport media role to develop components of championship sport (p _0.05). Values were Z = ¨C 8.645 for media experts, Z = ¨C 8.664 for sport experts, and Z = ¨C 8.652 for athletes. It seems that main reason of difference between real condition and ideal condition based on participants¡¯ attitudes is not to have comprehensive sport media programs or suitable knowledge of media experts about different dimensions of championship sport. %K Sport %K Development %K Sport media %K Championship sport %K Sport development %U http://www.choregia.org/6-M.MORADI.pdf