Architecture for Mobile Marketing in Android: Advertising Through Business Intelligence

Conduct a bibliographic survey to find a system architecture proposal which enables to gather information from social networks and accomplish data mining over existent data marts in a company to find customer preferences and suggest customized advertisements. A solution that is robust and intelligent enough to deliver coupons by email or SMS only when a customer is near the store with your AndroidTM mobile device. A system that also allows collecting promotion metrics to control an advertising campaign and analyze your efficiency. Abbreviations: (BI) Business Intelligence, (OLAP) On-line Analytic Processing, (JSON) JavaScript Object Notation, (Anatel) National Regulatory Agency of Telecommunications in Brazil, (MMS) Multimedia Messaging Service, (ETL) Extract, Transform and Load, (ERP) Enterprise Resource Planning.