%0 Journal Article
%T Architecture for Mobile Marketing in Android: Advertising Through Business Intelligence
%A Paulo Renato de Faria
%J Business Intelligence Journal
%D 2012
%I 
%X Conduct a bibliographic survey to find a system architecture proposal which enables to gather information from social networks and accomplish data mining over existent data marts in a company to find customer preferences and suggest customized advertisements. A solution that is robust and intelligent enough to deliver coupons by email or SMS only when a customer is near the store with your AndroidTM mobile device. A system that also allows collecting promotion metrics to control an advertising campaign and analyze your efficiency. Abbreviations: (BI) Business Intelligence, (OLAP) On-line Analytic Processing, (JSON) JavaScript Object Notation, (Anatel) National Regulatory Agency of Telecommunications in Brazil, (MMS) Multimedia Messaging Service, (ETL) Extract, Transform and Load, (ERP) Enterprise Resource Planning.
%K Marketing
%K Mobile Device
%K Geographic Data Warehouse
%K Business Intelligence
%K Android
%U http://www.saycocorporativo.com/saycoUK/BIJ/journal/Vol5No2/Article_6.pdf