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The student decision making process

Keywords: Educational marketing. Student behaviour , Student decision making process

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Abstract:

This paper aims to improve the understanding of the process used by students when they are faced with a decision regarding their academic future. In order to achieve this objective a survey was conducted and the student goals and expectations were analysed. The conclusions show that an important number of students are interested in a master programme and their decision to choose a specific program is based on several important factors.

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