%0 Journal Article
%T The student decision making process
%A Enache
%A I.-C.
%J Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
%D 2012
%I Transilvania University Press
%X This paper aims to improve the understanding of the process used by students when they are faced with a decision regarding their academic future. In order to achieve this objective a survey was conducted and the student goals and expectations were analysed. The conclusions show that an important number of students are interested in a master programme and their decision to choose a specific program is based on several important factors.
%K Educational marketing. Student behaviour
%K Student decision making process
%U http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/10%20enache.pdf