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A Behavioral Model For Stock Prices

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Multi-factor models have been popularly used to explainasset market behavior. The Fama and French three-factor modelfitted on the sample set of new economy stocks for the studyperiod of late nineties to early 2000s, however, fails to giveadequate explanation of the stock market behavior. A behavioralmodel built on the assumption of bounded rationality and biases ininvestor behavior seems to offer a better explanation of the stockprice behavior.


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